Client
Amara Fashion House
Year
2023
Services
Art Direction, Photography, Campaign Design
Location
Nicosia, Cyprus
Art direction for the spring/summer collection campaign. We crafted a visual narrative that blends Mediterranean warmth with contemporary minimalism.
Challenge
Amara wanted to elevate their visual output to match international fashion standards while retaining a distinctly Cypriot sensibility.
Approach
We directed a two-day shoot on location in Nicosia's old town, using natural light and muted backdrops to let the garments speak. Post-production was deliberately restrained.
Result
The campaign ran across social, print, and in-store, generating a 40% increase in engagement compared to the previous season.